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Topic1 case · 1 update
Public Safety
Roadway safety, crash data, emergency response, and policy interventions evaluated against measurable outcomes.
CaseactiveMay 7, 2026
Safer 7s — Phoenix Reverse Lanes
GOOD|GOAT's data-driven campaign on Phoenix's reverse-lane program. Crash rates on 7th Street and 7th Avenue are double comparable corridors — and non-motorists account for 82% of fatalities despite just 1% of crashes. The City's 2021 study had the data. It didn't surface it.
UpdateactiveMay 7, 2026
Safer 7s: GOOD|GOAT Launches Public Safety Campaign on Phoenix Reverse Lanes
Campaign page launched ahead of the City of Phoenix's May 7 virtual public meeting on the Midtown Core Transportation Study — which explicitly evaluates the long-term role of the 7th Ave and 7th St reversible lanes. The page documents crash-rate data, the critique of the City's flawed 2021 study, and the public input window through May 29, 2026.